A Pricing Playbook for Bangladeshi SaaS

Copy-pasting a US SaaS pricing page into BDT and dividing by 110 is the single most common pricing mistake I see local founders make. It anchors your product as cheap before a single customer has evaluated the value.

Start from willingness to pay, not cost-plus

Run five customer conversations before you set a number. Ask what they currently spend solving this problem — manually, with a competitor, or with a spreadsheet someone maintains part-time. That number is your anchor, not your server bill.

For B2B tools selling into mid-size Bangladeshi companies, we consistently found willingness to pay 3-4x higher than what founders initially guessed — mostly because founders were pricing against other startups, not against the actual cost of the status quo.

Tiering that survives a bKash checkout flow

Three tiers, not five. Every additional tier is a decision tax at checkout, and local payment flows already add friction. Simplicity converts better than completeness here.